Helping transform the lives of women in tourism
Women are the backbone of the tourism industry, but suffer most from its lack of gender equality and destructive practices. We're here to change that.
Our Work
Championing gender equality in global travel and tourism by raising awareness of challenges, facilitating change, and celebrating best practice.
Despite being the majority of workers, women in tourism face unequal pay and treatment
The stats highlight the disparity in the industry and the need for initiatives that promote gender equality.
Our work covers four pillars to improve gender equality
We provide practical solutions and champion best practices, inspiring global action towards a more equitable and responsible tourism industry.
We partner to change the sector
around the globe.
Here is what people who have worked with us have to say.
“At Sojern, we are committed to gender equality in pay and opportunities across our organisation. We strive to ensure fairness in all our policies and procedures. Thank you for being here today! Your stories were insightful and inspiring. Your exceptional skills in public speaking were evident in your engaging presentation. Your presence today has been invaluable in advancing our mission for gender equality.”
Róisín McBrierty, Workplace Experience Manager, Sojern
“Wamboma has supported me with the best service and best quality. It has been so important to me and my business to give back to the women and village that has given me so much. Thank you Wamboma for the opportunity and the great service.”
Teddy Chuwa, Manager, Stella Maris Lodge, Kilimanjaro
“Thank you for the superb job that you are doing for women empowerment in the tourism sector.”
Faith Wathome, WRC Safari Rally
Ready to collaborate towards a just and sustainable tourism industry?
Together, we can provide equal opportunities for women in the sector. Partner with us or pledge your support for our mission through a donation.
Choose an amount to give
Your donation fuels our mission to amplify women's voices in the industry and create a world of opportunities.
Secure Payment · This site is protected by reCAPTCHA
and the Google Privacy Policy and Terms of Service apply.
Stay up to date about gender equality in tourism
Be inspired by equality success stories, latest industry research and actionable advice.
Stay up to date about gender equality in tourism
Be inspired by equality success stories, latest industry research and actionable advice.
Empowering Indigenous Women in Tourism
Supporting indigenous women in creating culturally responsible tourism.
From Cook to CEO
A woman's journey from kitchen staff to running her own tourism business.
Women Leading Eco-Tourism in Kenya
How a group of women transformed their community through eco-tourism.